About Us

Welcome Friends!

My name is Cate, Founder of Wearing Conscious. I'm a lifelong activist and I've been a marketer for socially conscious businesses for 12 years. (Check my socials below!)

Wearing Conscious originally started as an educational blog on topics of interest to conscientious shoppers. It's about conscious fashion, but also the many ways we wear our conscious on display to the world. I officially brought my YouTube channel to Wearing Conscious in 2024, adding it to the site as Watch Conscious.

With all the research for the blog and the videos, I felt increasingly uncomfortable with the levels of elitism and discouragement in the so-called conscientious community. I'm not a perfect activist, and I doubt anyone here would say they were either. (Yes, I bought a wickedly awesome silk skirt brand new. Don't @ me.) I decided foremost, Wearing Conscious is for everyone, wherever you are in your journey as a conscious consumer.

As a natural extension of that, it was also frustrating that I couldn't find a reliable online marketplace allowing all kinds of conscientious businesses– including those that are just. Really. Freaking. Incredible. 

Shop Conscious was a natural way for us to provide the experiences other websites and companies lacked. Sure, sure, I want a shop for eco-friendly and sustainable brands. But also, community champions, workers champions, fair trade sourcing, BIPOC-owned, vintage, plastic-free packaging, lifetime value, hand-made, secondhand, refurbished, renewable... Aren't all those socially conscious, too?

'Reliable' is also key there, because I literally wrote an article on scams I experienced on Amazon and other marketplaces. Why are there so many scammers out there preying on conscientious consumers? Jeesh!

That's why the Shop Conscious branch of Wearing Conscious soft-launched in August 2024. My husband Armando and I are navigating the process of refining our marketplace and providing great customer service, while still aiming to publish high-quality educational tools. It's a work in progress, so thanks for joining us on the journey!

Best,

Cate Vegas